Creative Marketing
A transferee vacated a large, elaborate home which prospective buyers referred to as “cold” and “noisy” due to the ornate tile floors. Visualizing furniture arrangement was a challenge causing a rise in the company’s holding costs.
Our service partner knew about a local service that qualified upscale temporary renters and approached NEI with a creative option to rent the property to someone who could tastefully furnish the home. NEI:
- Interviewed the temporary tenant and reviewed her furnishings prior to move-in
- Negotiated an agreement with the tenant to allow showings of the home
Result
Buyers were drawn to the home’s potential due to the upscale furnishings, rental income supplemented the company's holding costs and it sold in less than two months.